Business Case:

• Create a launchpad or crowdfunding platform to raise funds for projects of your choice.
• The platform supports at least 3 types of users:
  • Market Creator: Curates issuers, invites investors, and sets platform rules.
  • Asset Issuers: Raise funds against a specific asset class.
  • Investors: Purchase assets using a payment token approved by the creator.
• The platform can:
  • Offer token gating, discounts, and staking to incentivize users.
  • Accommodate asset issuers seeking investment, financing, or both.

Launching Your Asset Marketplace

A Launchpad is a dynamic platform designed to facilitate the sale of a specific asset class on the primary market to investors of your choice—whether retail or institutional. By curating projects that align with your community’s values, you maintain full control over which projects can access investment opportunities, ensuring that only those you approve can participate, creating a trusted and secure environment for both investors and project creators.

In addition to facilitating project sales, launchpads can optionally provide features like token-gated investments, allowing specific token holders access to exclusive opportunities or discounts. They can also offer staking campaigns, vesting, and yield sharing mechanisms, enabling users to stake their assets and participate in revenue distributions.

This guide details how to deploy a launchpad, crowdfunding platform, or marketplace ensuring that creators, businesses, and investors can efficiently navigate the complex process of fundraising and asset management in the blockchain space.

The flow includes:

Setting Up a Launchpad

Evergon’s no-code or toolkit options allow you to customize the launchpad, ensuring it aligns with your brand and regulatory requirements.

The launchpad allows users to invest the currency of your choice into various projects and receive tokens in return. Tokens can be locked to generate a revenue share, providing an ongoing return on investment.

Create a Market

• Define asset classes (financial, digital, legal, collectible, environmental).
• Set up investment or financing markets.
• Choose acceptable currencies for transactions (e.g., USDC or others).
• Establish compliance rules (KYC/KYB - AML & KYT).
• Specify projects and investors involved in the platform.

Compliance and Onboarding with ComPilot

Use the ComPilot widget integration to ensure all market participants meet regulatory requirements through KYC, KYB, and KYT processes.

• Initiate KYC/KYB verification using the ComPilot widget with pre-built or custom compliance templates.
• Customers submit identity verification documents, and ongoing transaction activity is monitored (KYT).
• Verified users receive KYC badge NFTs.
• Send invitations to issuers and investors, complete KYC/AML verification, and approve their roles for marketplace participation.

For more details, refer to the compliance and onboarding documentation.

Tokenize Assets

Once the launchpad is configured, you can convert assets into digital twin tokens using standards like ERC-20, ERC-721, or ERC-1155. For each asset issued, the issuer has to:

• Select the token standard best suited for the asset class.
• Add asset-related information to the contract such as total amount of the asset, owner, etc.
• Deploy the token contract.

This digital token mirrors the real-world asset's value and properties and can be updated as the underlying asset changes.

Create Sales

• Provide the sale's name, image, and a clear description.
• Specify the tokens to be sold and the total number. Multiple tokens can diversify the offering.
• Choose the currency for funding (e.g., USD, USDC).
• Set different pricing models and manage token distribution based on the amount of X Token held.
• Determine the duration of the funding campaign and any specific terms for investment.
• Define the soft cap (minimum required) and hard cap (maximum target).
• Name the fractions, specify their quantity, and describe their significance.
• Set up various pricing models, such as tiered pricing based on the amount of tokens held.
• Offer discounts or bonuses for early investors or those who meet specific criteria.
• Sales may need approval from the launchpad administrator to ensure they meet required standards. Once approved, the sale is displayed on the investor portal for participation.

Buying

Investors on the launchpad can buy fractions:

1. Viewing all eligible sales on the marketplace.
2. Selecting a sale and checking out like in a conventional marketplace.
3. Purchasing a fraction according to the required payment currency.

After the purchase, the next steps depend on the market type:

• For investments, the investor can burn a fraction to redeem a portion of the wrapped asset.
• For money market, the issuer pays back the investor and burns the fraction.

Add vesting flow where the investor:

• gets a fraction
• and burns it to get the wrapped token
• following a vesting schedule defined by the asset issuer and approved by the market validator

Staking

• Yield Sharing: Allow users to stake their assets and participate in revenue sharing or token distributions as a reward for their investment.
• Token-Gated Investments: Restrict access to exclusive investment opportunities for specific token holders, offering additional benefits to your community.
• Provide Discounts: Offer staking-based discounts for early investors or large contributors.

For detailed information on setting up staking campaigns, please refer to the Staking documentation.

Receive Rewards

Claim earned rewards according to the reward schedule. Rewards are calculated based on multipliers and distribution algorithms.

Managing the Launchpad

Once the launchpad is live, manage and monitor the fundraising campaign through Evergon’s Token Market Infrastructure:

• Monitor key market performance indicators (KPIs) such as investment activity and fund inflows.
• Manage KYC and KYT compliance rules.
• Administer every sale created on the platform and oversee the process for fund withdrawals.

Portfolio Management

Successfully invested assets are added to the user’s portfolio, accessible through the web app. Users can conveniently manage their profiles and settings.